The Dux Blog

Control Your Political Passions!

It’s easy to understand political passions running high in a polarized country, but one thing every company needs to keep in mind is that you don’t want to alienate half of your customer base with an intemperate remark. You don’t have to look far to find several instances of this following the somewhat unexpected outcome

Thankful That It’s All Over

Well, that was quite an election. I can’t begin to count the number of times over the past year that I was thankful that we weren’t doing PR for any of the candidates. The headaches would have been unimaginable. Not only do politics and ethical PR have major built-in conflicts, but the challenges of dealing