The Dux Blog

You Can’t Overemphasize Urgency

When it comes to media opportunities, the race really does go to the swift.

Thou Shalt Not Bear False Witness

Spin is one thing, but being untruthful is wrong for many reasons.

It’s an Eggshell World

All it takes is one wrong word or image to make your life miserable and damage your business.

Finding Reasons to Give Thanks

As dismal as things may seem sometimes, there are always reasons to be thankful.

Why Not Talk Like Real People Talk?

Don’t let marketing-speak or other industry jargon get in the way of your communications with customers.