Client News

Texas Trust’s Toni Nichols Named a 2023 Credit Union Rock Star

ARLINGTON, Texas – Oct. 31 2023 – Toni Nichols, Public Relations Director of Texas Trust Credit Union, was named a Credit Union Rock Star by the editorial team of Credit Union Magazine. She is one of 25 credit union professionals selected nationwide.

The Credit Union Rock Stars program recognizes outstanding professionals from a wide range of disciplines who inspire and innovate to advance the missions of their organizations. Members of the 11th annual class of Rock Stars were selected for their exceptional creativity, innovation, and passion.

Nichols’ leadership and creativity have resulted in numerous award-winning public relations and branding campaigns and recognition. She is behind the successful Vought Records Shop within the Texas Trust Credit Union Theatre in Grand Prairie. This innovative space looks like a record shop except all the concert gear, album covers, and posters, have a Texas Trust twist. The space also includes an interactive jukebox featuring iconic music with custom lyrics that relate to the credit union. The Vought Record Shop has become a destination for people attending theatre events to hang out and take selfies, making it popular on Instagram.

“Toni is full of creative ideas that make people think about us in a completely different way,” said Heidi Hardy, Vice President of Public Relations for Texas Trust Credit Union. “She is great about creating campaigns that are fun and unexpected.”

Nichols’ Rock Star profile appears on CUNA News.

About CUNA

Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 120 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit

About Texas Trust Credit Union

Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 137,000 members. With assets of more than $2 billion, Texas Trust is the 7th largest credit union in North Texas and the 18th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year. For more information, visit or follow us on Facebook at or Twitter at @texastrustcu.