Client News

Texas Trust Wins Three Pinnacle Awards

ARLINGTON, Texas – May 17, 2022Texas Trust Credit Union took home three Pinnacle awards from the Cornerstone Marketing and Business Development Council’s annual marketing awards event.The Pinnacle Awards honor credit unions’ creative skills and marketing innovation in more than 20 categories from advertising campaigns to social media.

The Vought Record Shop earned a Pinnacle award for its innovative approach to target marketing. Vought Records, located within the Texas Trust CU Theatre at Grand Prairie, is an “Instagram ready” space designed to look like a vintage record shop. It includes floor to ceiling walls covered in vinyl records, along with custom-made album covers and posters that mimic famous concert tours. A large interactive touchscreen jukebox features custom songs about some of Texas Trust’s products.

In the financial education category, Texas Trust received a Pinnacle award for its True Dollar webinars. The monthly webinars were designed during the pandemic to deliver sound and practical education to consumers in need of financial insight. The webinars addressed issues related to managing financial stress during the pandemic, financing college during uncertain times, Medicare/Social Security concerns, and improving your credit score during times of uncertainty.

Texas Trust’s True Blue Credit Card campaign also earned a Pinnacle for its success at acquiring new cardholders and doing so at half the cost of a typical card acquisition campaign.

“Our market is highly competitive, so everything we do must be strategic, targeted, and results-driven,” said Ron Smith, Chief Growth Officer at Texas Trust Credit Union. “The Pinnacle awards are an industry validation recognizing the achievements of our marketing team and the marketing campaigns they create.”

Texas Trust received the awards during the Cornerstone Impact Conference held at the Gaylord Texan resort in Grapevine.

About Texas Trust Credit Union

Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 133,000 members. With assets of more than $1.8 billion, Texas Trust is the 6th largest credit union in North Texas and the 17th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year. For more information, visit or follow us on Facebook at or Twitter at @texastrustcu.


Photo Captions:

Top picture: Concert attendees at the Texas Trust CU Theatre pose for an Instagram photo opp at the Vought Record Shop.

Bottom picture: Texas Trust Credit Union showcases the beautiful crystal trophies they received for their three Pinnacle awards.