Client News

Texas Trust Credit Union Part of Open Your Eyes Campaign in Texas

Arlington, Texas – November 16, 2020Texas Trust Credit Union has been instrumental in bringing a national campaign to Texas to raise consumer consideration of credit unions. Open Your Eyes to a Credit Union® is a groundbreaking, brand-level marketing effort led by Credit Union National Association (CUNA) and supported by credit unions across the nation.

The digital-first campaign is designed to overcome myths about credit union membership and to showcase why credit unions are a smart choice for consumers’ banking needs.

“Credit unions have so much to offer Texans,” said Sidney Henderson, vice president of marketing for Texas Trust. “This campaign will help educate consumers about the value of belonging to a credit union.  And for Texas Trust it will help highlight how we can help Texans build brighter financial futures.”

“Texas Trust is an important partner in our efforts to raise consumer consideration of credit unions,” said CUNA president and CEO Jim Nussle. “We have a massive opportunity right now – it’s time to open consumers’ eyes to credit unions!”

About CUNA
Credit Union National Association (CUNA) is the only national association that advocates on behalf of all of America’s credit unions, which are owned by 115 million consumer members. CUNA, along with its network of affiliated state credit union leagues, delivers unwavering advocacy, continuous professional growth and operational confidence to protect the best interests of all credit unions. For more information about CUNA, visit To find your nearest credit union, visit

About Texas Trust Credit Union
Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 120,000 members. With assets of more than $1.5 billion, Texas Trust is the 6th largest credit union in North Texas and the 17th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year. For more information, visit or follow us on Facebook at or Twitter at @texastrustcu.