Dux News

Texas Trust Credit Union Names Dux PR as Its Agency of Record

CANTON, Texas, January 16, 2012 – Dux Public Relations has expanded its client roster in the financial services industry with the addition of Texas Trust Credit Union as a client. Texas Trust is a $726 million credit union serving more than 58,000 members in  north and northeast Texas.

Dux will work with Texas Trust to expand its visibility in all of the local markets it serves, as well as establish the credit union as a national expert in the financial industry news media.

As a full-service financial institution, Dux will support all of Texas Trust’s retail and business operations, providing strategic counsel, crisis planning, and a full-suite of daily public relations support, including social media. Dux has extensive experience in working with financial institutions and related businesses, in areas such as credit and debit card processing, banking product loyalty strategies and reward programs, and customer/member retention and acquisition campaigns.

“Dux’s philosophy and approach mirrors our core values, which is key to our relationship,” said Amber Danford, vice president of marketing and public relations for Texas Trust.