Media Relations
Because the various news and Internet media are the conduits to the customers you want to reach with your messages and your viewpoints, it is vital to work effectively with the editors of industry, business, and local outlets, as well as bloggers. You need to know what the outlet covers and who it reaches, understand the editor and his or her approach to presenting news and information, and recognize how best to approach the editor.
When it is your PR agency doing this on your behalf, you want an experienced agency with editorial insight that is both broad and deep. At Dux, our principals have more than 45 years of experience in working with the news media. We have professional relationships with hundreds of editors, and for those we don’t know as well – since the editorial landscape changes every day – we still understand how to get them interested.
Industry analysts represent an often under-utilized aspect of media relations. Their roles have changed over time. Now they do more than write and sell reports. They have their own blogs; they write columns for industry publications and online outlets; and they are contacted by editors in search of expert, unbiased insight. For our clients, Dux leverages our relationships with analysts and our understanding of the information needs of the analyst community.