Community/Internal PR
A typical company has many “publics” to keep in mind when it engages in a broad-ranging public relations effort. Beyond editors and analysts who cover the industry, there are two other key groups to reach: the local community and the company’s own employees.
Good internal communication helps employees become and stay truly involved with the company, caring more about the work they do and staying longer at their jobs. In terms of the community, being – and being seen as – a good neighbor is not only good behavior, but it enhances the company's reputation. This makes employees proud to work for the company and makes recruiting easier when the time comes to add employees.
Dux has extensive experience in arranging company and community events and in developing creative ways to communicate with employees. Cost-effective community and employee communication programs can do wonders when it comes to maintaining morale, whether the company is thriving or going through lean times.