Being Proactive
With a PR program, a company takes control of improving or upgrading its image and extending its visibility. Its effectiveness at that largely depends on how proactive the company is and how supportive it is of its PR effort. Dux can turn a passive PR program, employee communications initiative, or community relations outreach into an active and highly effective one for your company.
For instance, at some companies PR is little more than issuing an occasional news release and creating a “news” page on their website. Dux, in contrast, delivers a proactive and creative program designed to get a company noticed by the press, industry analysts, and their customers.
By carrying our clients' messages to the target audiences consistently and effectively, we gain them the visibility they want and need. We leverage existing relationships in the press and analyst communities, and constantly build new ones. We succeed at these relationships because we understand the information needs of the opinion leaders.
This is equally true when it comes to employee communications and community relations programs. Dux knows the most effective ways to reach the target groups and build a positive image for the company and its management. Whether your company’s goal is increased productivity, employee retention, a strong community image, or a reputation as a great place to work, Dux can help you achieve it.