One thing editors love – and their readers do too – is a survey. But it can’t be self-serving. It needs planning and effort, but the publicity payoff is usually worth it.
Why should you stay “on the record” when talking to reporters? Because in 99.9 percent of cases, there is no benefit to be gained by doing otherwise.
Real success in working with a public relations firm comes when you truly connect them to the company that exists beyond your marketing department.
The quality of your content determines how engaged your audience is, and how well you will be perceived as a result.
You can do some great public relations and marketing work to get the target audience to your website, but if you fumble the most critical step – getting the customer connected to you – all that effort goes down the drain.