The Dux Blog

United Shows Us What Not to Do

There are so many lessons to be learned from the United Airlines doctor-tossing incident that it’s difficult to know where to begin. Suffice it to say, United couldn’t have handled the aftermath of the now-famous video much worse than they did.

The Importance of Urgency

Today, more than ever, reporters and editors measure the response time of their sources in minutes, not hours. Unless you want to miss lots of opportunities for coverage, a real sense of urgency is critical. Reporters are always approaching us about talking with one client or another. Sometimes it is in response to a news

Tell Me a Story

We’ve all read a bedtime story to our kids, or were read to when we were little. The bedtime story is actually a great model for telling your company’s story. It’s short, it’s easy to understand, and it flows smoothly from beginning to end. And if you do it right, it’s memorable and your audience

Control Your Political Passions!

It’s easy to understand political passions running high in a polarized country, but one thing every company needs to keep in mind is that you don’t want to alienate half of your customer base with an intemperate remark. You don’t have to look far to find several instances of this following the somewhat unexpected outcome

Thankful That It’s All Over

Well, that was quite an election. I can’t begin to count the number of times over the past year that I was thankful that we weren’t doing PR for any of the candidates. The headaches would have been unimaginable. Not only do politics and ethical PR have major built-in conflicts, but the challenges of dealing