Among the many challenges in a pandemic or any frenzied media environment is getting your message out when the gatekeepers and influencers aren’t that interested in hearing it.
If You Can’t Say Something Nice …
Beating up on the other candidate seems to be the only advertising strategy for some office seekers.
Give Your Social Media Some Personality
People want to connect with brands and companies that are authentic. That’s why you need to let them peek behind the curtain and see who you really are.
Not Many Bright Spots in the 2020 Super Bowl Ad Game
Kansas City’s comeback win was way more creative than anything we saw in all those hyper-expensive ads.
Content: Balancing Quality and Quantity
A little bit of good content will do more for you than a blizzard of mediocre offerings.