The Dux Blog

Who Is Your News Release For, Anyway?

Before you ever type the first word of a news release, make sure you understand the broader audience for it.

Some Free Advice About Trade Show PR

How to treat your editor and analyst guests well and make them your friends.

Low-scoring ads for a low-scoring game

This year, the players just didn’t seem to bring their A game to all those millions of televisions.

The best an ad can get? Not really.

Taking sides in a political or ideological controversy may win you social media accolades, but what if it costs you customers?

Public Relations is a Team Sport

When everyone works together, you create a powerful, winning public relations team.