The Dux Blog

Thinking Ahead About the Post-Virus Era

We will someday return to normal, even though that’s awfully hard to think about at the moment.

Kiss Normal Goodbye for a While

Among the many challenges in a pandemic or any frenzied media environment is getting your message out when the gatekeepers and influencers aren’t that interested in hearing it.

If You Can’t Say Something Nice …

Beating up on the other candidate seems to be the only advertising strategy for some office seekers.

Give Your Social Media Some Personality

People want to connect with brands and companies that are authentic. That’s why you need to let them peek behind the curtain and see who you really are.

Not Many Bright Spots in the 2020 Super Bowl Ad Game

Kansas City’s comeback win was way more creative than anything we saw in all those hyper-expensive ads.