Earned media is great, but it is only one tool in your PR toolbox.
A True Profile in Spinelessness
Can there really be any sadder illustration of the moral and ethical bankruptcy of an organization and a brand than what is going on right now with the National Basketball Association? A simple tweet, by one general manager of one NBA team showing support for the protesters in Hong Kong, has pulled back the curtain
Three Ways to Produce a Blog That Works
The recipe for a engaging blog requires for the right mix of ingredients.
Another Example of How Not to Do PR
It’s never really a good idea to blame your customers, or your town’s citizens.
The Importance of Video in B2B Marketing
A well-done video can be a powerful tool