If there’s one big thing to get right in a media interview, it would be sincerity. When you’re sincere, the interviewers know it and they’re more likely to come back to you again and again.
Even in this video-obsessed age, the written word is still incredibly valuable. Clearly, people are still willing to read when the quality of the material is good.
Social media has a higher impact for business-to-consumer companies than it does for business-to-business companies, but both need to use it and use it well.
One thing editors love – and their readers do too – is a survey. But it can’t be self-serving. It needs planning and effort, but the publicity payoff is usually worth it.
Why should you stay “on the record” when talking to reporters? Because in 99.9 percent of cases, there is no benefit to be gained by doing otherwise.