Among the many challenges in a pandemic or any frenzied media environment is getting your message out when the gatekeepers and influencers aren’t that interested in hearing it.
Beating up on the other candidate seems to be the only advertising strategy for some office seekers.
People want to connect with brands and companies that are authentic. That’s why you need to let them peek behind the curtain and see who you really are.
Kansas City’s comeback win was way more creative than anything we saw in all those hyper-expensive ads.
A little bit of good content will do more for you than a blizzard of mediocre offerings.