What sounds good when you talk to your industry friends may not work when you’re addressing a broader audience.
Some crises are so bad that it’s difficult to make them any worse. But the Catholic Church managed to do that.
Educate, enlighten, and entertain your way to a positive, respected image.
Be sure to choose your role models wisely. Only then will you be able to become a role model yourself.
Treat your brand like a sensitive houseplant, nurturing it with tender loving care.