You can do some great public relations and marketing work to get the target audience to your website, but if you fumble the most critical step – getting the customer connected to you – all that effort goes down the drain.
Taking a Stand? Be Careful!
A newly released study says that 70 percent of American consumers want companies to take a stand on social and political issues, and nearly half are willing to boycott a company that they don’t agree with on those issues.
Thinking About Crises
Our proximity to the disastrous tornadoes that ripped through the Canton area April 29 reminded us of a topic that isn’t addressed nearly as often as it should be in the PR space.
United Shows Us What Not to Do
There are so many lessons to be learned from the United Airlines doctor-tossing incident that it’s difficult to know where to begin. Suffice it to say, United couldn’t have handled the aftermath of the now-famous video much worse than they did.
The Importance of Urgency
Today, more than ever, reporters and editors measure the response time of their sources in minutes, not hours. Unless you want to miss lots of opportunities for coverage, a real sense of urgency is critical. Reporters are always approaching us about talking with one client or another. Sometimes it is in response to a news