Navigating the minefield that social media has become requires very careful steps.
At a point, a company has to decide it just can’t wait any longer to energize its marketing and visibility efforts. It’s either that or fall behind.
Communication is always important for any company, but it gets upgraded to absolutely critical in times of crisis or disaster.
The beginnings of restarting business in many states suggests that maybe, just maybe, there is light at the end of the tunnel.
We will someday return to normal, even though that’s awfully hard to think about at the moment.