The Dux Blog

Delta or FedEx: Jumping in or Holding Back

Who had the better approach to taking issue with the NRA after the Florida school mass murders?

Don’t Let Customer Service Torpedo Your PR

Are you making friends or enemies with your online customer service?

Don’t Let Your News Go Stale

If you wait too long, what you’re announcing really isn’t news anymore.

PR and Advertising: It’s Not an Either-Or Choice

Public relations and advertising are like peanut butter and chocolate. Each is good on its own, but together you have a real winner.

Make Your News Release Boilerplates Work for You

The boilerplate – that “About Us” paragraph at the end of a typical news release – is more important than you might think, which is why you want to do it well.