The Dux Blog

Delivering Value in Your Blog Posts

What you don’t ever want to do is waste the time of your blog’s readers.

Good Things Are Earned, Not Given

Earned media is great, but it is only one tool in your PR toolbox.

A True Profile in Spinelessness

Can there really be any sadder illustration of the moral and ethical bankruptcy of an organization and a brand than what is going on right now with the National Basketball Association? A simple tweet, by one general manager of one NBA team showing support for the protesters in Hong Kong, has pulled back the curtain

Three Ways to Produce a Blog That Works

The recipe for a engaging blog requires for the right mix of ingredients.

Another Example of How Not to Do PR

It’s never really a good idea to blame your customers, or your town’s citizens.