The Dux Blog

Establishing Thought Leadership

You want to inform, educate, and demonstrate expertise. But don’t sell.

Do You Have the Time to Be a Thought Leader?

Achieving thought leadership is a deliberate and ongoing effort. To be successful, it requires quality time.

A World of Differences

It’s wonderful to visit other countries, but would you want to work there?

Nobody Really Cares How You Feel

A news release is for information and conveying your company’s messages. Emotions? Not so much.

No Summer Vacation for Your PR Efforts

Going quiet for three months may mean you’re missing many good publicity opportunities.