Who had the better approach to taking issue with the NRA after the Florida school mass murders?
Are you making friends or enemies with your online customer service?
If you wait too long, what you’re announcing really isn’t news anymore.
Public relations and advertising are like peanut butter and chocolate. Each is good on its own, but together you have a real winner.
The boilerplate – that “About Us” paragraph at the end of a typical news release – is more important than you might think, which is why you want to do it well.