Opportunities
At Dux, there is nothing we hate so much as a missed opportunity. That is why we are constantly vigilant when it comes to seeking opportunities of all kinds for our clients to project positive images into the market and the community. Here are some examples:
- Inclusion in appropriate magazine, newspaper, and online articles
- Bylined articles in print and electronic publications
- Establishment of a company blog on the client’s website
- Blog contributions at key industry websites
- Speaking slots at industry conferences, special events, trade shows, local, regional and national business events
- Radio, television, and online interviews
- Industry analyst reports
- Social media
At Dux, we not only anticipate client publicity opportunities, we create them. We know how to get opinion leaders interested in what our clients do and say. We look beyond the obvious and superficial opportunities to find new twists that will be of interest to editors and reporters. With our editorial and communications experience, we know what these opinion leaders are looking for and find a way for our clients to provide that. That is the benefit of working with an agency so rich with experience and proven accomplishments.