The Importance of Enthusiasm

If you sound like you’re bored with your product or service or news, the boredom will spread like an ugly virus.

Don’t Forget About ‘News’ on your Website

Journalists may be visiting your website right now. Do you have news to offer them?

Facing a PR Crisis? Responding Quickly Can Help

When it comes to responding to a crisis, you need to react immediately. The different responses of three companies — and the long-term results — prove that.

Delta or FedEx: Jumping in or Holding Back

Who had the better approach to taking issue with the NRA after the Florida school mass murders?

Don’t Let Customer Service Torpedo Your PR

Are you making friends or enemies with your online customer service?