There are several points to consider as you determine the formats for your marketing materials.
When you leverage your employees’ social media presence and following, you extend your reach. But you need to give them something to work with and get them excited.
What you don’t ever want to do is waste the time of your blog’s readers.
Earned media is great, but it is only one tool in your PR toolbox.
Can there really be any sadder illustration of the moral and ethical bankruptcy of an organization and a brand than what is going on right now with the National Basketball Association? A simple tweet, by one general manager of one NBA team showing support for the protesters in Hong Kong, has pulled back the curtain