RAD Upgrades Organizational Alignment to Deliver Greater Value to Customers
MAHWAH, New Jersey, and TEL AVIV, Israel, June 28, 2018 – RAD, the leading telecom access solutions and products vendor, today announced the formation of two Customer Facing Groups (CFGs).
The new groups will consolidate all customer facing functions – Sales and Services – to streamline RAD’s overall sales, delivery and support for customers and partners, based on geographical territories – Americas and International. Both groups will provide boutique-level service to customers and partners throughout the project lifecycle.
The International group will be headed by Shabtai Koren, who recently joined RAD. Mr. Koren has more than 30 years of experience in telecommunications. Before joining RAD, he served as CEO for Ness Europe, an IT system integration company, and prior to that held various senior positions at Amdocs, including division president and vice president. He holds B.SC and M.SC degrees in computer science from the Technion Science Institute of Israel.
Udy Kashkash, who has been leading RAD’s North American business since 2016, will head the Americas group.
“The new groups follow our ‘Customer First’ core value,” said Dror Bin, RAD’s President and CEO. “We believe that creating strong synergies between all customer facing functions is necessary to deliver unique value to our customers and partners. I am confident in Mr. Kashkash and Mr. Koren’s ability to lead our customer focused teams.”
RAD is a global telecom access solutions and products vendor, allowing service providers and network operators to evolve any service over any network at their own pace. Our customers are top-tier service providers, utilities, mass transportation operators, and government organizations. They can leverage existing resources and prolong the use of a large variety of their current legacy interfaces and equipment, as well as maintain network and service performance to guarantee user experience and critical operations. We are at the forefront of pioneering technologies, such as SDN/NFV network edge virtualization, migration to packet, secure Industrial IoT communications, and timing synchronization for LTE/LTE-A and future 5G. With 37 years of innovation, a significant worldwide presence in over 150 countries and an installed base of more than 16 million network elements, RAD has a proven track record of delivering value and addressing our customers’ needs. RAD is a member of the $1.3 billion RAD Group of companies, a world leader in telecommunications solutions.