California Credit Union, Title Insurance Arm Choose Dux PR for Projects, Program
CANTON, Texas, April 14, 2015 – California Credit Union and its California Members Title Insurance subsidiary are now working with Dux Public Relations on two major projects leading up to an ongoing public relations program.
California Credit Union serves all California public or private school employees. It was founded in 1933 and has more than 86,000 members and assets of nearly $1.4 billion. Dux is initially managing a major survey of the credit union’s members, which will lead up to a major news announcement, and simultaneously beginning an ongoing public relations program.
For California Members Title Insurance, a new entity, Dux is managing all the public launch activities.
“It was the success that we demonstrated at another credit union client that led to Dux being selected by California Credit Union for this work for them and their title insurance subsidiary,” noted Kristine Tanzillo, president of Dux Public Relations. “A key executive at the credit union had worked with us previously and immediately turned to us when she began her new role at California Credit Union.”